We opted for a responsive desktop site and a separate mobile site, built with Magento, and in partnership with Magento specialist JH.
Above, L-R: The original content hub, the mobile site, the homepage. Below: The homepage on desktop
Above: The homepage, full length. Below: Vintage icons in footer
Below: The mobile site won a Magento award in 2019
Below: The original design for the hub (content) page, housing all videos, blog posts, travel snaps, interviews and in store events.
Once the website was near complete, I also re-designed all the intercycle emails (emails triggered by transactions on the website) : A suite of seven in total, three shown above and below.