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Graham & Green: Branding

Graham and Green is an independent, family run business with over 45 years of globe trotting and retail experience. Their stores are a testimony to colourful maximalism and they have a loyal following; but their website and branded visuals were looking a bit tired. I delved into their archives, travel snaps, customer stories and family history to begin a brand refresh.

  Above: Animated, updated new logo mark with brand colours. Below: The brand book and selected spreads, which are given to all new staff and partners.

Above: Animated, updated new logo mark with brand colours. Below: The brand book and selected spreads, which are given to all new staff and partners.

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 I designed, wrote the guidelines and illustrated this project. The collages are also mine.

I designed, wrote the guidelines and illustrated this project. The collages are also mine.

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 The updated logo and colourful identity led to the creation of dozens of vintage inspired assets, including labels for store tags, badges, bags and signs…

The updated logo and colourful identity led to the creation of dozens of vintage inspired assets, including labels for store tags, badges, bags and signs…

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 …Alongside the brand colours and assets, the brand book also led to  new stationary designs  (below) …

…Alongside the brand colours and assets, the brand book also led to new stationary designs (below)

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 …As well as new product tags for the stores ( below ) and new tote bags, designed as part of G&g’s long term goal to phase out plastic, starting with bags…

…As well as new product tags for the stores (below) and new tote bags, designed as part of G&g’s long term goal to phase out plastic, starting with bags…

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 As well as a wide choice of seasonal cotton tote bag designs ( above ), I also re-designed the shop signs, which were inspired by colourful, traditional Indian rice sacks. For more re-designs, please contact me.

As well as a wide choice of seasonal cotton tote bag designs (above), I also re-designed the shop signs, which were inspired by colourful, traditional Indian rice sacks. For more re-designs, please contact me.

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