Planning, art direction, design and implementation of Kurt Geiger’s “Pretty in Punk” A/W 12 theme. The campaign was first shot by Saturday London, and it was then up to Marketing, Visual Merchandising and I to curate stories and content around the timed product drops and planned collaborations with bloggers. My team and I designed a mini identity, windows, homepages, editorial, print and even a user generated content page associated with the campaign.
Above: Mini identities associated with different product drops. Below: Responsive homepage and email campaigns.
Above: On site advertising. Below: New postcard email designs.
Below: The user generated content site.