starheelsuperslogo_thumb.gif

Kurt Geiger's Supers campaign

'The Supers' concept came from a brainstorming session on how to advertise a collection of garish heels, originally designed for club wear. They had evolved from one repeatedly sell-out style to five others. So, the heads of the creative departments got together to come up with a story and identity for a new capsule collection. We settled on a cartoon, superhero theme because the shoes themselves were comically high and extreme.

  Above: Logo. Below: Starheel, the Kurt Geiger superhero I commissioned from talented illustrator, Frankie Swan.

Above: Logo. Below: Starheel, the Kurt Geiger superhero I commissioned from talented illustrator, Frankie Swan.

starheelsuperslogofitb.jpg
 The comic book theme led to the creation of ‘Starheel’, who led the collection of ‘super’ shoes…

The comic book theme led to the creation of ‘Starheel’, who led the collection of ‘super’ shoes…

 … each shoe was supposed to be imbued with the kind of special powers that would to help the wearer transform into an extreme, Friday night version of themselves.

… each shoe was supposed to be imbued with the kind of special powers that would to help the wearer transform into an extreme, Friday night version of themselves.

b94bdc33514829.56ae43cd13053.jpg
.jpg
  Above: A homepage and an animated shoppable editorial. Below: Introduction marketing email and the individual cartoon shoe ‘identities’

Above: A homepage and an animated shoppable editorial. Below: Introduction marketing email and the individual cartoon shoe ‘identities’

starheelsupersemail_set.jpg
  Above: One of the online content pages advertising the shoes. Below: Campaign artwork designed for stores.

Above: One of the online content pages advertising the shoes. Below: Campaign artwork designed for stores.

0eddb833514829.56ae43cd142e3.jpg
33d27333514829.56ae43cd1574b.jpg
dd0e9033514829.56ae43cd1f1fb.jpg
cba5d533514829.56ae43cd18a40.jpg
89c00d33514829.56ae43cd24d53.jpg