The Queen’s Commonwealth Canopy was a conservation initiative in 2015 disguised as a gift. Each of the 53 Commonwealth countries committed to collectively protecting a vast area of rainforest in order to commemorate the anniversary of Her Majesty’s inauguration, and to serve as a legacy from her to future generations.
I was involved in the early stages, when the concept was about to be proposed to the palace as an acceptable gift. They chose the above design, which was reminiscent of both a head-dress and Cool Earth’s ‘arc’ protection model.
Below: Initial sketches for the design
Above and below: Initial visual vocabulary and website mockups, extensions of the logo.